Market Research
We are constantly providing accurate and actionable insights using data to foster decision making across diverse industries and sectors!!!
Our researchers go beyond traditional market research to deliver strategic advice grounded on powerful insights that our clients can act on. We connect data to unlock richer insights and use a strategic framework to answer your most critical questions, adding real value to your organization or project.
We adopt stringent methods of research and data collection strategies using the qualitative and quantitative methodological approaches.
Why Viisaus
We have re-defined market research by utilising artificial intelligence to develop faster and more accurate insights for our clients
We provide insights that help you make informed decisions that yield positive and rewardable outcomes every time
Through deeper inquiry, we can gain a clearer perspective on the changes, challenges, and opportunities that exist within your market and impact the growth of your business
Stay ahead of the curve by anticipating opportunities and risks across a myriad of industries before competitors
Our Market Research SERVICES
Leveraging on the vast experience of our team, artificial intelligence and years of extensive multi-sectoral research, we have built the capacity to deliver sterling solutions across the continent, we are specialists in providing the following services;
- Market Size and Segmentation
- Retail Audit and Distribution Measurement
- Market and Competitive Intelligence
- Pricing and Value for Money Studies
- Reputation/Image Audit, and others
- Impact Evaluation Studies
- Program Evaluation Studies
- Needs and Expectations Survey
- Monitoring & Evaluation (M&E), and others
- Usage and Attitude Studies
- Customer Satisfaction Surveys
- Online and Social Media Surveys
- Marketing Communications Research
- New Product and Concept Development
- Product Performance and Monitoring, and others
- Quantitative and Qualitative Field Operations
- Focus Group Organization and Moderation
- Consumer Interviews and Contacts
- Mystery Shopping
- Ethnographic and Observational Research, and others
